Premium Hair Extensions.
Built by Stylist.
Designed for Confidence.

BR Extensions was created from years of real salon experience, passion, and the desire to make luxury hair more accessible for both stylists and clients.

Founder Bethany Willis spent years behind the chair specializing in extensions and lived-in color, constantly searching for hair that met every standard — beautiful quality, seamless blending, long-lasting wear, and a price point that didn’t feel impossible for clients. Time after time, something was missing.

After working with countless extension brands, Bethany realized there was a need for hair designed by someone who truly understood the everyday realities of the salon industry. She wanted extensions that not only looked luxurious, but also installed beautifully, felt lightweight, blended naturally, and gave clients the confidence they were looking for.

That vision became BR Extensions.

Built by a stylist for stylists, BR Extensions was founded on the belief that luxury hair should feel effortless, customizable, and attainable. Every shade, texture, and collection is carefully selected with real clients and real salon work in mind.

From seamless blends and dimensional colors to natural movement and comfortable wear, BR Extensions is designed to help women feel confident while giving stylists hair they can trust behind the chair.

Today, BR Extensions continues to grow from the same foundation it started with — passion, integrity, education, and a love for helping people feel beautiful.

Built by a stylist. Designed for confidence.